Visit our Website!

Store Hours:

Monday – Saturday: 9:00AM – 4:00PM
Sunday: Closed

How to find us:

111 S. Main Street
Viborg, SD 57070
605.766.5257
Fax: 605.766.5257
Email: ajknutson@iw.net
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We are a one stop shopping place for affordable bridal gowns, bridesmaid dresses, flower girl dresses, hair accessories, shoes, flower girl baskets, ring bearer pillows, vest and ties, infant, boy tuxedo Shoes, wedding guest clothes, wedding reception clothes, mother of the bride or groom dresses, baby to junior pageant dresses, cocktail dresses, prom and evening gowns, christening gowns, and communion dresses.


You are invited to visit our full scale jewelry showroom where we offer the areas largest selection of exquisite loose diamonds, hand selected from our offices overseas. You will be amazed with our unique selection of engagement rings, men’s wedding bands, bride and groom keepsake gifts and wedding party gifts & accessories sure to meet any budget! We offer in-house custom design service that offers one-on-one attention with a personal touch to help you create that one of a kind design or wedding band to match your engagement ring; and 4 full time, on-site goldsmiths who excel in fine jewelry repair & ring sizing. Each one of our goldsmiths works diligently to ensure each customer’s piece of jewelry is returned in a fast and friendly manner. plus: the largest selection of gents wedding bands! Most rings are available in your choice of metal and with or without diamonds. Choosing the Perfect Diamond The unique combination of the 4 C’s is the key to understanding the overall quality of a diamond.